Semalt Explains How To Get Reliable Google Analytics Reports

It's safe to say that all of us want genuine and authentic traffic on our websites and only the reliable Google Analytics reports. There are a lot of ways to make it possible. If you use static IP addresses, you can easily create your data by following this guide. Here, Ross Barber, the Semalt Customer Success Manager, will tell you how to use IP address filters for excluding the external traffic from the internal traffic on Google Analytics.

Pros and Cons of IP Address Filtering

First of all, we should know about the advantages and disadvantages of IP address filtering. Google Analytics is widely used for tracking how potential and serious your customers are and how the users interact with your web pages. When your analytics reports contain both external and internal visitors, then it is difficult for you to differentiate between them. But there is nothing to worry about as you can stop your Google Analytics from identifying and tracking the internal and external visits. This is possible when you create different lists and insert all of the IPs there. You should bear in mind that the IP address filtering happens only when you use static IP addresses. A static IP address is the one that cannot be changed. This is used to know how reliable your website and analytics data is. Most of the users don't need whitelists in their IPs, so they can use dynamic IP addresses, which can be changed, altered or renamed with time. Let me here tell you that your IP address will never travel with you, which means you would have to connect it whenever you access a Wi-Fi connection. All of these activities will be recorded in Google Analytics automatically.

Create an IP Address Filter in Google Analytics

For creating IP address filters, you have to know everything about your public and private IP. One of the easiest ways to do that is by knowing what types of IPs are acceptable by Google. Once you get the answer to this question, it will be easy for you to create filters for your websites in Google Analytics. First of all, you should open your Google Analytics account and choose the website you would like to create filters for. The next step is to open the exclude option and click the filter type. Here you can enter your IP address and apply the filters to the views section. Now you need to save the settings and prevent internal traffic from getting mixed with the external traffic in your Google Analytics data.

An Alternative Method to IP Address Filtering

If you cannot understand the process mentioned above, you can use an alternative method to filter your IP address. MonsterInsights lets you have access to a large number of filters. You can choose and activate the filters of your choice to track the IP of your website. What you have to do is to specify a role for every user and stop Google Analytics from tracking their activities for a few days. Using this tool, you can see more engagement and a large number of users on your website, and it is easy to track their roles, behavior, and interaction with your web pages.